Building a Vision Board for Your Brand
As we have described in our e-book, a vision board is uniquely important in defining and maintaining consistency for your online presence, whether it’s on your website, social media, or ads on places like google search and others. Your brand vision board is not only a definition exercise but a cheat sheet that will make creating content easier as you grow and create content week-in and week-out! To help you create your own, we are detailing some key elements you’ll want to include when creating a vision board, and some online tools and templates that will make the process easier. First, what to include:
Brand Colors
Picking brand colors can be an in-depth task, full of brand soul searching and research. There are also amazing tools to help you pick your color palette which we’ve included here. But for this exercise, it is simply important that you include them in your vision board with their HEX, RGB, HSL, or CYMK values so you can recreate the exact colors in your posts and other assets going forward.
Fonts
Fonts are important, they help define your brand and give your brand identity even when your logo or name of your business isn’t present. You can use as many fonts as you like as long as there aren’t more than 3. When it comes to the vision board we recommend including your fonts by simply typing the names of your fonts, in each respective font style so the names are readily available, and you can easily see how they interact with the other elements of your brand.
Examples of Visual Style
Your visual style examples can be photos you take and edit yourself or ones you find from other beauty pros and would like to emulate as a part of your own brand. The style in which they are edited and the way they are composed are both important when choosing the right examples, so keep both in mind when looking for photos to add. You can also include graphical styles you’d like to use as you grow your brand. This would include things like icon styles, drawings, varying illustration types, etc.
Brand Logo
An obvious addition to your brand vision board is your logo. This is the most pivotal part of the vision board as it should encapsulate the feeling and vibe your vision board tries to portray. Some people start with a logo and create a vision board around it, other create the vision board and use that to generate a logo that matches. There is no right way, there is only your way! So get working and put out the vibe!
Brand Key Words
We recommend including a few brand-related words so that you can use them as inspiration as you are writing and creating content for assets that will be associated with your brand. These are goal posts that you want to always shoot for, or anchor point you want to make sure you, and the content you create emulate as you market your salon online and design your salon in real life. As a salon suite pro, these words inform a large part of your business strategy, but try to avoid the obvious ones like “Hair”, “Nails”, “Pretty”, etc.
