Learn the Basics From the Pros

Salon Marketing 101

The Marketing Tactics They Should Have Taught You in Cosmetology School

Learn from pros who focus on the salon suite industry.

Our course is designed to be interactive and engaging, with practical exercises and realistic examples. You'll have the opportunity to learn tips and tricks from experienced marketers who are dedicated to helping salon suite professionals succeed everyday.

Whether you're new to marketing or looking for advanced strategies, our course will provide you with the knowledge and marketing fundamentals you need to promote your salon suite business effectively.

Confident salon professional standing with arms crossed, with a modern design backdrop and a workspace in the background.

It’s Time To Market Like a Pro

Best For: Beginner to Expert

A presenter wearing a green “The Salon Hub” sweatshirt stands against an exposed brick wall

Define Salon Marketing
Learn what it means to market in the real word, what it can do for your business, and how it can be used to grow your brand.

A slide featuring a customer persona named Beth is shown during the ‘Salon Marketing 101’ course, alongside the presenter explaining the importance of understanding target audiences for salon business growth.
The Salon Hub presenter discusses unique selling point examples for salons, such as express blowouts and online booking, with a list of ideas displayed on-screen in the ‘Salon Marketing 101’ course.

Build the Fundamentals
Dive into the building blocks of effective marketing and outline the elements you'll need to get clients in your door.

Create Your Story
Outline and create your salon's unique story in a way that will help attract new clients to your salon suite door.

Meet Your Instructor

Steve Cassano, founder of The Salon Hub, wearing a green branded sweatshirt and standing confidently against a modern backdrop.

“Salon Marketing 101 is designed to give you the essential marketing knowledge you need to grow your business. This course simplifies the fundamentals of effective marketing, helping you attract new clients, build your brand, and stand out in the salon suite industry.

Created with salon owners in mind, this course covers practical strategies you can use right away, with real-world examples tailored to the beauty industry. Whether you’re new to marketing or looking to refine your approach, Salon Marketing 101 provides the tools and guidance to make your salon thrive.

The Salon Hub was founded to fill the gap in business education that many beauty professionals face, offering affordable, actionable resources. With this course, you’ll gain insights that weren’t covered in cosmetology school but are critical to your success today.”

- Steve Cassano, Class Instructor

Level Up Your Marketing

Take the Marketing 101 course you should have had in school, for a fraction of the price.

$89.00

Big Impact. Small Price.

  • Understand marketing fundamentals

  • Learn from salon suite industry-specific examples

  • Discover evergreen marketing best practices

  • Get exclusive access to our student community forum.